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Custom toy manufacturing since 2010

From idea to
custom toy
One team.

Just share your idea, and we will handle design, engineering, production, quality, packaging, compliance and delivery to your storage.

2010
Making toys since
2
Owned factories
7 to 14d
Standard sample
25 to 45d
Production run

Who we build for

The brands we build for.

From global retail names to independent studios, these teams trust us with the products they put their name on.

Samsung
HABA
JD.com
FluentPet
Hongqi
Chcedo
Fun F.U.M.
Miko and Baba
Decodable Readers Australia
Luloo
bubBEATS
Davidson Workshop
Editions Arzeka
Fun Delivery
minimoo
Mac Aza
Romana's Book
Prezend
Tiny Temples
Yes For Skills
Client logo

The real difference

Plush and electronics.One team.

We own plush production and PCB electronics, so every module is engineered to fit the product it powers.

Meet the team →
Chloe Toys production line
Chloe Toys product development team

Global reach

Trusted worldwide, built at real scale.

Owned factories, real output, shipping to buyers across six continents. These are our numbers, not a stock-photo promise.

20,000+
Clients served
120+
Countries & regions shipped
1,000,000+
Products delivered
600,000+
Units per month capacity
Since 2010
Building toys and electronics
12,000 m²
ISO 9001 production floor
100+
Production team
10+
In-house R&D engineers
7
Safety & quality certifications

One team, not a chain

Fewer handoffs. Less time lost.

Most custom toys pass through a chain of separate vendors, and every handoff is a delay. We run it all under one roof, from your idea to your storage.

The usual way6 to 8 handoffs
Design studio Toy factory Electronics vendor QC firm Freight forwarder You

Weeks lost coordinating between vendors, with no single owner.

With Chloe Toys1 accountable team
One team · design, plush, PCB, quality, packaging Your storage

One owner, one timeline, straight from idea to your storage.

Same factory quality. Fewer steps, faster to shelf.

One accountable team

From concept to delivery.

Define the build path

Choose the right OEM, ODM or hybrid route before tooling.

Engineer electronics

Develop PCB, firmware, audio, sensors, lights and power together.

Build the product

Control plush, enclosures, printing and assembly against one approved sample.

Plan safety & quality

Set age grade, labels, test needs and inspection criteria early.

Package & deliver

Plan packaging, cartons, delivery, fulfillment and storage together.

Protect your IP

Define ownership of custom artwork, files, firmware and content in writing.

Product platforms

Start from a platform,
not a fixed catalog.

Explore products →

AI & interactive toys

Voice, sensors and responsive play on a proven electronics base.

AI interactive plush
Smart plush

Smart & classic plush

Story projector

Projectors & audio

Sound books & talking cards

Multi-button modules, content mapping and durable board build.

Sound book
Character toy

Character & licensed

Something else in mind?

Start a project →

Approval-led process

Clear approvals. Fewer surprises.

Each stage ends with a documented decision before cost, quality or schedule is put at risk.

1

Brief review

Organize inputs, flag the missing decisions.

2

Feasibility plan

Route, sample scope, risks, target cost.

3

Prototype & approval

Review look, function, audio, packaging.

4

Pilot & production

Golden samples and in-process checks.

5

Delivery & storage

Cartons, shipping, fulfillment, storage.

One form, one send

Send your project and see your route

Free first-pass plan
Product category
Current stage
Functions to review
Your details
Reference files

Artwork, brief, specification or sample photographs. Optional. Up to 5 files, 10MB each.

One send is all it takes. Your project reaches our engineering team and we reply to your work email within one working day. We never sell or share your details.

Working recommendation

Fill in the form and press send. Your route, sample timing and next decisions appear here, and your project reaches our engineering team at the same time.

Decisions to resolve next

This route is already with our engineering team. No second form to fill in.

Project examples

See how productdecisions get made.

Smart companion toy
Cross-factory program

Smart companion, art to electronics

We integrated character art, electronics and packaging. A redesigned audio module kept the body slim and soft.

View the project →
Educational system

Talking cards, content to pack-out

We aligned content, player electronics, printing and pack-out, down to each card and button.

View the project →
Talking card educational system

Examples are anonymized unless a customer approves publication.

Proof before commitment

Proof you can inspect.

Review current facility photos, engineering records, quality plans and shipment workflows.

FCC CE EN71 ASTM F963 RoHS ISO 9001
Review factory proof →
Factory ownership
Current facilities, teams, process footage
Engineering proof
Architecture diagrams, prototype records
Quality proof
Golden samples, inspection, test records
Delivery proof
Packaging, cartons, shipment workflows

Questions before the first review

What should we send first?+

Send a sketch, spec or reference plus your market, quantity and timeline. We will identify what is missing.

Do we need a finished design?+

No. We can start with a sketch, character or feature list and recommend the right OEM or ODM route.

Who owns the custom project IP?+

Your agreement defines ownership. Paid custom deliverables can be assigned to you.

How quickly can we get a sample?+

Standard-platform samples can take 7 to 14 days. Custom tooling, electronics or software needs a project schedule.

Send your project.Get a clear next step.

We return a development route, missing decisions and your next milestone.

Get my project plan → See our process