Appearance
Define the character, form, materials, colors, surface details and brand elements.
Talking cards
An interactive learning reference for cards, reading and drawing activities.
Reference images show a starting point. Shape, materials, color, functions and packaging can be developed around your brief.
Product views
Manufacturing reference
A reading pen with an optical tip, which moves the reader into the child's hand.
A pen has to be gripped by a small hand for a long session, so the diameter, the weight balance and the textured lower grip are functional rather than cosmetic. The optical tip is a precision assembly at the end of a part that will be dropped, which makes tip protection a real design requirement. Controls run down the barrel where a thumb reaches, and the character ears at the top are the only decorative parts.
Choose this reference when the content is printed matter rather than a card set. Decide the printed code format and who applies it, since that reaches your book printer as well as your toy factory, and confirm the drop performance expected of the tip.
Related reading
Custom development
Define the character, form, materials, colors, surface details and brand elements.
Select the interactions, audio, light, movement, controls and power system your product needs.
Plan labels, instructions, packaging, carton configuration and market requirements together.
Start a project